It’s Monday at 9am. Your boss walks into your office and politely inquires about your team’s LinkedIn strategy for the quarter. You freeze. Amongst all of the content you are producing and distributing throughout all of your social channels, you might have overlooked the most powerful platform for B2B and high consideration B2C marketers: LinkedIn. Exemplary content creation falls flat without a solid distribution plan—we know this. And 79%1 of B2B marketers believe social media is an effective marketing channel. But while people are spending time on other social channels, they’re investing time on LinkedIn. Furthermore, a whopping 80%2 of B2B leads come from LinkedIn. In an effort to help you get your content in front of the 380+ million professionals on LinkedIn, who represent the largest group of influential, affluent, educational people anywhere (and to let your boss know that you’ve got this), I have created a quick LinkedIn Content Marketing Tactical Plan for you to incorporate into your integrated marketing approach. Find out what content to share, which products suit your needs, and how much time you’ll spend daily or weekly to ensure your brand stays in front of the people who matter most to your business. Keep in mind these findings have been compiled as a result of multiple tests conducted by the LinkedIn Marketing Solutions team (including yours truly). Get ready for an inside look into how LinkedIn marketing successfully distributes content on LinkedIn. No matter what your goals are—brand awareness, thought leadership, or lead generation this plan will set you down the right path all before lunchtime. So grab another cup of coffee and let’s dive in, shall we?
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