Founded in 2002, LinkedIn is the top business-oriented social networking platform. The company’s pitch talks a great deal about company vales, the value the network brings, and how it’s different than other social networks. Favorite takeaway: The deck also provides an extensive analogy to showcase to investors what LinkedIn is. For example, it talks about “Web 1.0” vs. “Web 2.0”: Alta Vista was “Search 1.0”, and Google was “Search 2.0”. The deck talks about how LinkedIn is “Networking for Businesses 2.0”.
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