What Match Dot Com Tinder And Ashley Madison Have In Common With Automotive Digital Marketing


What Match Dot Com Tinder And Ashley Madison Have In Common With Automotive Digital Marketing
- J motion
12 Apr, 2018 Uploaded by: J Motion Productions
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Presentation Script

Presentation by Kristen Judd and Gary Marcotte at Digital Dealer 19 in Las Vegas. 1. What Match.com, Tinder & Ashley Madison Have in Common with Automotive Digital Marketing v 2. In a digital world, we can’t forget that ultimately it’s relationships that matter the most. 3. Attraction 4. Looking for a Relationship Match.com 5. Digital Dealer Evaluation - Google SERP - Website Optimization - Reputation Management - Social Media 6. Website Traffic Up 40+% Down 50+% Most Improved DDE Least Improved DDE 7. Sales Growth 128% 8. Sales Growth 128% Vehicle Sales Growth for top performing dealerships in the Digital Evaluation compared to bottom performers 9. Interest Sparked 10. VIRTUAL DEALERSHIP Consumers Check Dealerships Out Too 11. Consumer Credibility Of Consumers Read Reviews To Determine The Quality Of A Local Business 88% Say Positive Reviews Made Them Trust A Local Business More 72% Trust Online Reviews As Much As Personal Recommendations 88% (Search Engine Land) Why Do Online Reviews Matter? 12. Service Retention 10 Points 13. Service Retention 10 Points Increase in service retention rate for the top third in DDE rating as compared to bottom third 14. Customer Satisfaction Sales CSI +1.5 Points Service CSI +2.7 Points 15. Customer Satisfaction Higher satisfaction scores for the top third in reputation score as compared to bottom third. Sales CSI +1.5 Points Service CSI +2.7 Points


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