LG at CES 2019 on Monday unveiled a roll-up television screen as a trend of bendable displays began taking shape at a consumer electronics extravaganza in Las Vegas. An ultra-high definition LG Signature television that rolls into and out of a base stand - which also serves as a sophisticated sound bar - was among the stars at the South Korean consumer electronics titan's press event on the eve of the official start of the Consumer Electronics Show (CES) 2019. "What science fiction directors imagined decades ago is now reality," LG senior vice president of marketing David VanderWaal said while introducing the OLED TV R at CES 2019. "It brings freedom of design to a space, without the limitations of a wall." A demonstration showed that the 65-inch (165 centimetre) screen could disappear completely into the base, extend just part way to display photos, act as a control screen for smart devices, or rise completely for full viewing. "It looks very cool, and interior designers are going to love it," GlobalData research director Avi Greengart said of the roll-up television. "This is unique technology; you are going to want this." LG did not disclose pricing for the roll-up television. LG also unveiled its first super-high-definition 8K OLED television, joining competitors in offering premium screens that ramp up the richness of imagery.
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