Viacom approached us to create this set of idents for one of its channels, Paramount Channel (PC). The brief was nothing short of a challenge as it consisted in creating five idents that would embody their current claim, “Stories worth telling”, with a maximum duration of five seconds each. We happily faced the challenge and created a set of diverse and action packed idents that present the diversity of its programming and its trademark for constantly delivering quality movies. From mobsters through to ballerinas; from spaceships through to bubble gum, we created fluid and fluctuating journeys that invite you to, literally in the blink of an eye, continue watching in order to discover more stories worth telling. Aural also stood up to the challenge and handled all the sound design, delivering the sonic ingredients required for these unique journeys.